During the crypto boom's peak, NFTs emerged as major players in the entertainment arena. A-list celebrities like Justin Bieber and Reese Witherspoon embraced them, propelling profile pic (PFP) collections such as Bored Apes and World of Women into the spotlight, with endorsements from Paris Hilton and Madonna. Despite the NFT market's recent dip causing setbacks for prominent Web3 advocates, it seems that Hollywood's fascination with NFTs is far from over.
Since 2021, a significant talent agency has been actively recruiting Web3 and A.I. artists, undeterred by the crypto crash. William Morris Endeavor, boasting a legacy dating back to the 19th century, is renowned for its top-tier talent roster, featuring luminaries like Matt Damon, Denzel Washington, and Tilda Swinton, along with musicians ranging from Taylor Swift to 50 Cent. In the past two years, they've expanded their lineup to include around 50 digital creators like Olive Allen, Krista Kim, Claire Silver, Si Parmeggiani, and Andre O’Shea, in addition to platforms like SuperRare and Art Blocks, and the gallery Bright Moments.